In this episode of Dental Marketing Mastery, we discuss call tracking ROI. Why is it important? How do you get the actual numbers?
- Do patients lie to you?
- "We don't need call tracking"
- Gaining actual insight into patient sources
- What is the EXACT source of a new patient?
- Call tracking budget
- Listening to calls
- Dealing with staff pushback on call tracking
- Increase ROI for less than a penny
- Evolving systems and communication
- ROI ancestry trees