In this episode of Dental Marketing Mastery, Mark and Howie discuss how to get out of a PPO contract.
- What IS insurance participation, really?
- What do you get out of it?
- Comparing insurance participation rates to an effective marketing budget
- How long does it take to get to the point where you can transition out of insurance participation?
- What NOT to do when transitioning
- Why going cold turkey is a bad idea
- How to motivate your team during this process
- How to keep some of your insurance patients
- Promoting to the right half of the market