In this episode, we discuss Google Adwords and other forms of SEM. How much should you spend? How does it work? Should you do adwords yourself? Who are your main competitors? All of this and more!
- What's the deal with Google Adwords?
- What's a "moderate" spend with Google Ads?
- Passive vs. aggressive marketing
- The basics of search engine marketing
- Why are the obvious things easy mistakes?
- Doing Adwords yourself?
- The realities of Adword management
- The bidding process
- When search terms get overbid
- What is NPI Command?
- Popular search terms vs. terms that will work
- Adwords competition