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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: March, 2017
Mar 27, 2017

In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement.

 

Podcast Highlights:

We just attended the "Get it Done Weekend" and it was great! It is a great place for dentists to get all of their requirements done in one day.

 

How Do I Defend Against Illegitimate Reviews?

  • Practice Management and Marketing
  • What the web surfer sees
  • Who leaves illegitimate reviews?
  • The amount of positive reviews it takes to counterbalance these bad reviews
  • How to get more reviews
  • How do you respond to bad reviews?

Is All Mail Dead?

  • No way!
  • Statistics on mail
  • Are you using clipper? A value pack?
  • The difference between good mail and bad mail (hint: It's price incentives)
  • Which mail mediums are out?
  • The bell curve when some mail mediums become ineffective
  • What's the ROI on good mail?

How Often Should I Email Patients? I Don't Want to be a Spammer!

  • Separating what is promotional vs. what is internal
  • Newsletters vs. confirmations or recalls
  • The magic number is 4
  • Saying as much as you can
  • Promoting one thing at a time
  • Your mail formula for the next 2 years
  • Effective landing page use
  • NPI Concierge

Announcement: The ADA

  • We will be at the ADA!
  • October 19-23
  • Atlanta, Georgia
  • We have a surprise for you!
Mar 20, 2017

We take you through the decision-making process that a potential new customer will go through before they finally book an appointment with your practice.

 

Free Marketing Plan from New Patients Inc.: https://goo.gl/9YVCbM 

 

Podcast Highlights:

  • How reviews and reputation management affect online AND offline performance
  • Googling pizza as an exercise
  • The psychology behind clicking on search results
  • Avoiding the "train wreck" companies
  • How consumers JUSTIFY the dentist they choose
  • What a 2.8 star rating means vs. a 4.8 star rating
  • Offline advertising
  • The 5.0: good or bad?
  • The decision-making process behind websites
  • Converting website visitors to phone calls
  • The important of convenience and online scheduling
  • Why 20% of phone calls are missed... and how to prevent it
  • How to take away borders from decision making
  • How to get a 7pm Sunday Evening caller turned into a patient
  • The impact of software on your website
Mar 13, 2017

In this episode of Dental Marketing Mastery, we discuss the importance of combining your online and offline marketing efforts.

 

Podcast Highlights:

  • The problem with putting all of your eggs into one basket
  • Offline advertising's effect on your online properties
  • Over-allocating budget to a specific service you provide
  • The expiration date on using PPC only
  • Avoiding the "niche trap"
  • Taking advantage of decreased competition in offline media
  • Reallocating budget to drive more family patients
  • Proper ad rotation strategies
Mar 6, 2017

How many patients are you losing? How do you know? How do you keep them? We answer all of these questions in our podcast.

 

Podcast Highlights:

 

  • Promoting conveniences and technologies
  • "If your offer is your best foot forward, you have no feet!"
  • How to measure New Patients vs. Overdue Patients
  • How to see if your practice is trending up or down
  • How to stop losing patients
  • Are you pre-appointing too many people?
  • How to sort patients
  • How to reward reliable patients
  • How to create reliable patients
  • Closing the back door with scheduling conveniences
  • How to not create your own mess
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