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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: September, 2018
Sep 28, 2018

In our latest podcast, Mark Dilatush and Howie Horrocks talk about dental implants and how to entice new potential dental implant patients, without focusing on the implant itself. 

Podcast Highlights: 

  • Educating patients on the benefits of dental implants
  • Using Google Adwords, Facebook, and direct mail to inform
  • Understanding passive vs. aggressive marketing
  • The challenges of online search engines for implant patients and price shopping
  • Implementing alternate, less-costly search terms to reduce online advertising costs
  • Tapping into the anger of denture patients who might be prime for dental implants
  • The benefits of targeting by age
  • Patients of record as a valuable source of referrals for implant patients
Sep 21, 2018

In this episode, Howie and Mark discuss hitting dental practice plateaus. Is your practice growth stalled? Learn more about how to handle and anticipate future patient plateaus. 

Podcast Highlights:

  • Discussion of the various career plateau points for a dental practice
  • When to add a hygienist to a starter solo practice
  • Stalling at $800–850,000 gross revenue—and how to break through
  • Referrals and insurance participation plateaus
  • Aging patient base plateaus
  • Relying less on insurance plans and more on marketing
  • Transitioning into promoting your practice 
  • The always-increasing costs of business, combined with reimbursements going down—leading to plateaus
  • Pre-appointment plateaus
  • Recognizing when your team is too busy and overwhelmed, leading to practice stagnation, poor customer service, and less time for collections and booking future appointments
Sep 14, 2018

Join Howie Horrocks and Mark Dilatush of New Patients, Inc., as they discuss dental insurance participation, the pros and cons, and how to make it work for your dental practice.

Podcast Highlights:

  • When insurance companies cut reimbursements, should you take it or leave it?
  • Transitioning away from insurance dependence.
  • Not feeling cornered or helpless—there is hope. 
  • How to fight back and take action.
  • Finding patients who value you and your team more than an insurance plan.
  • Using Membership Plans to ease the transition.
  • How long does it take?
  • Unifying and motivating your team for success. 
  • Preparing, executing, and budgeting for a marketing plan as a way to replace insurance-dependent patients.
  • Calculating how many new patients you need to replace insurance patients.
  • Consciously targeting higher-quality new patients.
Sep 7, 2018

This week, Howie Horrocks and Mark Dilatush discuss the upcoming update to their bestselling book, Unlimited New Patients, Volume 3.

Podcast Highlights: 

  • Is Unlimited New Patients, Volume 3 still valuable? (Spoiler alert: YES!)
  • How dentistry has evolved over the past several years
  • Sneak peek at topics:
    • The Business of Dentistry
    • Data Tracking
    • Websites
    • Social Media
    • Search Engine Marketing
    • Reputation Management
    • Online Scheduling
    • Online Advertising
    • Call Management
  • Original book and update both free!
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