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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: December, 2017
Dec 15, 2017

Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.

 

Podcast Highlights:

  • Defining acronyms
  • Bidding for position and understanding your search market
  • Realities of PPC
  • Understanding your competition
  • Having people who manage these campaigns
  • The first 90 – 120 days of PPC: gathering data
  • Getting definitive recommendations and statistical proof
  • Capturing data and remarketing
  • Moving your money into good click sources
  • AI vs. Humans
  • Finding the PPC spend bell curve
  • Should you do it yourself?
  • Promoting individual niches
Dec 8, 2017

Buying a practice? What should you look for? What pitfalls should you avoid, and how should you go about this process? Mark and Howie explain.

 

Podcast Highlights:

  • What does the local market look like?
  • What is your doctor:patient ratio?
  • Is there a reason the practice is being sold?
  • Criteria for moving
  • Where to get demographic data
  • Finding the top dental markets nearby
  • The “near me” mistake
  • What are you REALLY paying for?
  • Goodwill and patient base
  • What’s REALLY an active patient?
  • What was the previous doctor doing for the last 5-8 years
  • What does the team look like?
  • Avoiding the “hostage situation”
Dec 4, 2017

Now that you have most of your marketing plan in order, how do you design your ads? We explore this concept in part 6 of our series, "Preparing for Next Year!"

 

Podcast Highlights

-Do you promote one thing, or multiple things at a time?
-Actual mailings vs. post cards
-The pitfalls of marketing price
-How to make effective radio spots
-Your marketable attributes
-How potential patients respond to design
-What color palettes should you use?
-Should you use more or less information?
-Price vs. benefits vs. one thing vs. many things
-How to avoid getting “shoppers”

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