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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: July, 2017
Jul 24, 2017
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan?
Get a marketing plan for free
 
Podcast Highlights:
  • Knowing your fundamentals
  • Location analysis
  • Supply and demand in your area
  • Reaching the top 40% of your local market
  • How marketable are you? Find out here
  • What is your unique selling proposition?
  • Local schools, charities, college
  • Avoid being boring
  • Using what has worked, getting rid of what hasn't
  • Advertising tech and public relations
  • Using the right mix of messaging
  • BUDGET
  • How is your competition?
Jul 17, 2017

What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your office for the upswing, and more.

 

Podcast Highlights:

 

  • What happened in February of 2017?
  • The resurgence of elective procedures
  • Consumer confidence
  • Are you blocking yourself from the upcycle?
  • The scheduling changes you need to make
  • Changing your marketing message
  • Dealing with capacity issues
  • Are you overbooking?
  • Adjunct promotion
  • Getting a marketing plan that makes sense
  • Avoiding the stop and start mentality
  • Turning a 1 year rebound into a 9 year rebound
Jul 10, 2017

Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take advantage, even if they can’t make the ADA meeting.

Sign up for your show special here: http://newpatientsinc.com/promo/ada-2017.html

  • What is in the show special? It will be announced on September 1st
  • Who will benefit? All of dentistry
  • Where is the ADA this year? Atlanta, Georgia
  • Do I have to be at the ADA receive the show special? No! Simply sign up for a voucher
  • How to find us at the convention? Booth 2755
Jul 3, 2017

In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding.

 

Podcast Highlights:

 

  • The ideal practice
  • How to get demographic data
  • How to find the best markets
  • The three most important factors when determining location
  • How to analyze a market area
  • Avoiding this recipe for disaster
  • Buying a new practice
  • Asking WHY a practice is for sale
  • Market consolidation: a valid marketing strategy
  • The best time to open a new practice
  • Doctor to patient ratio explained
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