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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: March, 2018
Mar 23, 2018

We continue our discussion of promoting dental implants with part 2! In part 2, we go a little deeper into sending the right message, using Google Adwords, doing market research, and managing your campaigns.

 

Podcast Highlights:

 

  • Sending the right message to consumers
  • Avoiding before/after photos
  • The challenges of promoting dental implants
  • Correctly using pictures and testimonials
  • Google AdWords for dental implants
  • Knowing whether or not you are in a competitive market
  • Utilizing the correct media types
  • Who should manage these campaigns?
  • Combining your practice’s marketable attributes with implants
Mar 16, 2018

How do you promote dental implants? Where do you start? What demographics do you go after? How do you frame your message? All this and more in our newest episode of Dental Marketing Mastery.

 

Podcast Highlights:

  • Where to start
  • Educational vignettes
  • Benefit-based marketing
  • Who are my captive audiences?
  • Which statistics to measure before creating your campaign
  • Combining implant niche with other niches
  • Managing patient conceptions
  • Managing the flow of new cases
  • Organic growth from existing patient base
  • Practice marketable attributes that help promote implants
  • Marketing channels based on area
  • The amount to spend on niche marketing

 

Mar 9, 2018

What is the difference between a request for an appointment, and an actual appointment? How has scheduling evolved over the years? How do you turn visitors into patients while avoiding common pitfalls? 

In this episode of Dental Marketing Mastery, we interview Lee Buzard, an NPI advisor and former practice owner, about his experiences.

 

Podcast Highlights:

  • The old way appointments were scheduled
  • Where do patients go if they cannot schedule?
  • The percent of requests that end up in a chair
  • The risks of taking shortcuts
  • Real appointments vs. requests for appointments
  • Onboarding new patients effectively
  • Avoiding fake appointment requests
  • Online scheduling done wrong
  • The importance of email verification
  • Appointment-creation redundancies
  • Emergency patients
Mar 2, 2018

Have you found yourself in a great market? Well, you might not be alone! In this podcast, we explain what you should do if you're in a great market area, how to approach it, and how to get a hold of it before your competitors do.

 

Podcast Highlights:

  • Are you really in an untapped market?

  • Understanding your doctor to patient ratio

  • What to do the first 2 years of dental advertising

  • Capturing the market before others do

  • Setting your marketing foundation

  • Delivering the right message

  • Building marketing like a home

  • Picking the right marketing firm the first time

  • Avoiding the “try this, try that” mentality

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