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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: 2019
Sep 24, 2019

In this episode, Mark & Howie discuss the importance of getting a jump on your 2020 marketing. They discuss how over capacity restricts new patient growth, upgrading your website, where and how to allocate your marketing budget and much more.

Podcast Highlights:

  • The Over Capacity Trap
  • Upgrading Your Website
  • Line Up Your Marketing Assets and Liabilities
  • We’re Bullish on Dentistry
  • Budget Allocation
Aug 27, 2019

In this podcast, Howie Horrocks & Mark Dilatush discuss how to attract larger cases through promotion of niche services. Listen as they discuss who promote to first (hint: you already know them) and what type of marketing tactics to use.

Podcast Highlights:

  • In Search of Bigger Cases
  • It’s About the Niches
  • Passive and Aggressive Marketing
  • Do Both
Aug 6, 2019

In this podcast, Howie Horrocks & Mark Dilatush answer the question "Can your marketing impact your administrative costs?"  Yes - it can! Learn how half of the market will ignore you if you are offering deals and why that is the half of the market you do not want to lose!

 

Podcast Highlights:

  • Two Halves of the Dental Consumer Market
  • Seeking Immediate Results Will Cost You in the Long Run
  • Hidden Costs Can Kill Profits
  • Top Market Half Will Ignore You
  • What Happens if Treatment Plan Acceptance Goes Down?
  • Someone Has to Chase Them Down
  • You Create the Problem
  • Race to the Bottom
Jul 11, 2019

In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of regular maintenance and upgrading of your website.

Podcast Highlights

  • Love Your Website Again
  • What to Own, What to Delegate
  • Regular Maintenance and Upgrading
  • Delegate Minutiae
  • Knowing What You Get from Your Website
  • Be the Dentist

After listening to this podcast, visit us online to learn how New Patients Inc and npiClick.com can help you with your website!

Jun 21, 2019

What is Fusion MarketingTM from npiClick?

In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of merging traditional (offline) marketing with digital (online) marketing.

Podcast Highlights

  • Fusion Dental MarketingTM
  • Merging Digital Marketing with Traditional Marketing
  • Reducing Advertising Waste While Increasing Impact
  • Reaching the High Quality New Patient
  • It's Never Just One Thing

After listening to this podcast, visit us online to learn more about Fusion Dental MarketingTM.

Jun 11, 2019

New Patient Calls with Sandy Pardue & Dana Salisbury

In this podcast, Mark Dilatush, Sandy Pardue & Dana Salisbury discuss how poor handling of patient calls can have a huge effect on patient bookings. They discuss some of the topics that will be covered in-depth during any of the Academy of Scheduling Excellence seminars that Sandy will be hosting.

Some of the highlights of attending one of these seminars:

  • How to effectively handle incoming calls that produce favorable results
  • Essential verbal skills required to increase treatment acceptance
  • How to retain more patients
  • How to double your new patient average
  • How to answer difficult patient questions that put your staff on the spot
  • Processes to eliminate no-shows and to control broken appointments

**Unique to these seminars**
Each practice that attends will receive one of the Classic Practice Resource flip charts, where the proper protocols are outlined for confirmation, recall and re-activation phone calls. Normally, the only way to attain one of these flip charts is by participating in the one-year consulting program.

Here is a list of the upcoming dates for these one day seminars:

  • Baton Rouge, LA on June 20th
  • Los Alamitos, CA on July 26th
  • Raleigh, NC on August 23rd
  • Natick, MA on September 27

To register and view the full seminar description, please visit: ClassicPractice.com

Jun 4, 2019

Capacity Restrictions. The Silent Practice Killer

This podcast highlights the following topics:

  • Your capacity is killing you
  • We keep hearing this theme
  • A full schedule is cool. Right?
  • Who to pre-appoint and who not to pre-appoint
  • All you have to be is open and available
  • Online scheduling will help
  • So that's the fire alarm

To book a one-on-one consult with a dental marketing expert, please visit us at https://www.newpatientsinc.com/

Feb 20, 2019

This podcast covers the following topics

  • The marriage of offline and online dental marketing
  • A bit about the history of how we got here
  • How this all benefits dentistry as a whole
  • How it impacts clients
  • How artificial intelligence is used

You can learn even more at https://npiclick.com

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