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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Now displaying: December, 2016
Dec 26, 2016

Allow patients to schedule their own appointments online? MADNESS!

Or is it?

In this episode of Dental Marketing Mastery, we explore the pros and cons of online scheduling and debunk the myths surrounding this controversial subject.

 

Podcast highlights:

  • The two crowds in this argument
  • Parallels between other uses of this technology
  • The proper implementation
  • Argument #1: "I don't want to lose the connection I have with my patients"
  • Argument #2: "We need time to talk to the patient beforehand"
  • Argument #3: "I don't want to lose control of my schedule"
  • Closing statements
Dec 19, 2016

What's this? It's the holiday season, and we are giving away four free gifts for your practice.

 

Here are the gifts:

 

1. [Book] Unlimited New Patients, Volume 3

 

2. [Score Card] Marketable Attributes Score Card

  • A card for planning your marketing. Use this card to find out what your practice should be displaying in your marketing assets.
  • This score card shows what patients actually care about, discovered 20 years of client results and millions of dollars of independent consumer research
  • Can be found here: http://www.dentalwebcontent.com/marketable_attributes.html 

 

3. [7-Hour Video Series] New Patients Inc. Marketing Summit

 

4. [Marketing Plan] Have a Marketing Plan Created for You

  • Get your FREE plan, created by one of our experienced advisors, here: http://newpatientsinc.com/dental_marketing_survey.html 
  • Establish your new patient goals
  • Includes radius analysis around your practice, looking for high-quality new patient targets
  • A reasonable budget will be created
  • Recommendations to make your practice more marketable
  • Specific deployment instructions
Dec 12, 2016

Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it.

 

Podcast Highlights:

  • Assessing your marketable assets
  • Assessing your website, text & email, appointment software
  • Are your brochures and print material up to date?
  • What are your liabilities?
  • Which assets are working, and which are not?
  • Setting a marketing goal
  • Do you need to increase capacity or marketing?
  • Setting a budget
  • Budget allocation
  • The fundamental channels you should be marketing in
  • Sticking to the process
  • Conserving resources
Dec 5, 2016

What is the niche trap? How can you avoid it? 

 

Podcast Highlights:

  • Cosmetic Dentistry's past niche trap
  • A budgeting error that can lead to the niche trap
  • Spreading your message across your marketable attributes
  • Radio spots
  • Is reduced price a niche trap?
  • The right messaging in your take-home pieces
  • Breaking out of the niche trap with your existing ad pieces
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