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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: October, 2016
Oct 31, 2016

Mark and Howie explain PPC, how to get the most out of your money, and more.

Podcast highlights:

  • PPC definition and examples
  • Which search terms should you bid on?
  • How bidding works
  • Switching up phrases instead of abandoning PPC
  • How to go from $20 per click to 45c per click
  • Facebook PPC
  • Facebook targeting basics
  • Measuring results
Oct 17, 2016

Dentists commonly introduce a new service to their practices. But how should they approach it? Mark and Howie explain.

Podcast Highlights:

  • Where to start
  • Costs and statistical analysis of success
  • The first mediums you should explore
  • The first people you should target
  • The second medium to approach
  • Where do you go from there?
Oct 10, 2016

EDDM vs. Bulk Mail is a question many dentists ask. In this episode of Dental Marketing Mastery, Mark and Howie break down the differences, when you should use EDDM, which demographic is better, and more.

Podcast Highlights:

  • What is EDDM?
  • When should you use it?
  • The right budget for EDDM
  • Why EDDM is best for price-incentive-based marketing
  • Which demographics work best for EDDM?
  • When Should You NOT use EDDM?
  • Income targeting
  • Carrier rates
  • How some households will skew EDDM targeting
  • When to use Direct Bulk Mail
  • Ad types for Direct Bulk Mail
  • Advantages of Direct Bulk Mailk
  • Budgeting
Oct 3, 2016

In this episode of Dental Marketing Mastery, Mark and Howie discuss phone coverage, how to do it right, and how to maximize it.

Podcast highlights:

  • The best times to have your phones covered
  • How to get the most out of voicemail
  • How to screen between new patients and returning
  • When new patients are most likely to call
  • How to accommodate existing patients
  • How patients view who answers the phone
  • How to improve phone call conversions
  • Connecting your website to your phones and practice management software
  • The importance of reviewing your calls

 

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