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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: January, 2017
Jan 30, 2017

Controversy! In this episode of Dental Marketing Mastery, we discuss duplicate content on websites.

 

Podcast highlights:

  • What's real and what's not?
  • How many ways can you describe dental implants?
  • SEO
  • Effects of geolocation
  • Dentistry SEO
  • Cookie cutter vs. unproven
  • Website companies
  • Dentists who want to write every word on their website
  • Google's algorithm
Jan 23, 2017

In this episode of Dental Marketing Mastery, we discuss the differences between marketing a rural practice and an urban one. We also discuss what dentists should do if they are neither rural or urban, but more in between.

 

We also now have a mail bag! If you have a question that you want us to answer on our podcast, email josh@newpatientsinc.com, and we'll address your question on the podcast.

 

Podcast highlights:

 

  • Geographic differences
  • Media type differences
    • Internal marketing
    • Internet marketing
    • Direct mail
  • What to do if you're in between rural and urban areas?
  • Natural obstacles vs. man made obstacles
  • Competing with other dentists in these settings
  • Mediums available in rural that are not available in urban, and vice versa
  • Understanding how all practices are unique
  • Understanding the WHY of dental marketing
Jan 16, 2017

Video is one of the most underutilized mediums in Dental Marketing. So, what makes a good video? How should you use video, and what should your videos say?

 

Podcast Highlights:

 

  • Types of videos
  • What makes a good home page video?
  • Establishing trust and respect
  • Video placement
  • Communicability
  • Length
  • What should your video say?
  • Marketable attributes video
  • Silent videos
  • Where to use these videos
  • Animated videos
  • What to do if you aren't good in front of a camera
  • Animated video length
  • Video quality
  • Quality scripting
Jan 9, 2017

The new year is upon us, so what is your practice going to focus on? In this episode of Dental Marketing Mastery, we explain three easy, proven, FREE commitments that your office can make to convert more new patients.

 

Podcast Highlights:

 

  • Calling new patients the same day they call you
    • Conversation script
    • How patients feel about calls from their dentist
    • Benefits and goals
  • Would you like us to take care of that today?
    • Online scheduling
    • Opening up conversions
    • CAD-CAM, same-day dentistry
    • Asking the right questions when patients are in the chair
    • Schedule flexibility
    • Having a team that supports this strategy
  • Commit to listening to phone calls
    • Listening to all calls brought in by marketing... yourself
    • Understanding what your patients are asking and what your staff is saying
    • Taking corrective actions
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