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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: November, 2017
Nov 24, 2017

Transitioning your first associate can be rough. So, how do you do it as painlessly as possible? We interview Dr. Staci Blaha to find out!

  • A situation many dentists find themselves in
  • Using a financial model vs. a capacity model
  • How to integrate a new doctor
  • Training staff to accommodate a new doctor
  • Marketing for a new associate
  • Eliminating barriers with the front desk
  • Taking out "always" and "never"
  • Patient scheduling
  • Should you bring in someone who does the same procedures as you?
  • How to get patients to see the new doctor
Nov 17, 2017

How do you create enough patients to start doing the dentistry you love? We interview Dr. Kent Smith to find out what he did in his practice to make it happen!

 

Podcast Highlights

  • The landscape of dentistry
  • Focusing on general dentistry vs. niches
  • The demographics where you will find the patients you want
  • Asking "what else can I do for you?"
  • Escaping the handpiece
  • The importance of teaching
  • How Dr. Smith was able to attract more Sleep Apnea patients
  • Referrals
  • Advertising dentistry without cheapening the perception of dentistry
  • Attracting quality patients vs. shoppers
Nov 10, 2017

Now that you understand deployment planning, how will you time your campaigns? And more importantly, how will you track those campaigns and ensure that your phones are being handled properly?

 

Episode Highlights:

 

  • Committing to tracking
  • Online timing
  • Offline timing
  • Getting the most out of summer
  • Getting the most out of end of use it or lose it
  • Your marketing calendar
  • Result tracking basics
  • Phone monitoring tests to try out
  • Calling back
Nov 3, 2017

We continue our series on how to prepare your marketing for the upcoming year. In this episode, we review risk management and lay out some deployment strategies.

 

Podcast Highlights:

  • Budget misallocations
  • Rotating services
  • Deployment costs
  • Avoiding the niche trap
  • The biggest myth about capacity
  • The numbers to look at when planning for capacity
  • Maintaining predictable results
  • Impressions
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