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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: August, 2017
Aug 25, 2017

"I love dealing with insurance companies!" -- No one ever. How do you transition into being an FFS practice? Mark and Howie explain!

 

Podcast Highlights:

 

  • What is the average age of a practice that starts the transition?
  • How many new patients per month is "safe" before you start?
  • How long does the average transition take?
  • The dangers of going cold turkey on insurance
  • The team-oriented approach
  • How much of your revenue comes from insurance?
  • Promoting your practice during and after the transition
  • Which insurance companies to you get rid of first?
  • Celebrating the small wins
  • Targeting the right kind of patient
  • Setting the right foundation of internal marketing, internet marketing, and SEO
  • Where should you be promoting?
  • Online scheduling and being convenient
Aug 18, 2017

What is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing metrics.

 

Podcast Highlights:

 

  • What your reports tell you
  • What your call tracking makes you believe
  • What your front desk tells you
  • What your patients tell your front desk
  • How all of it is wrong
  • Why all of it is wrong
  • How to find out the truth and make it right
  • Our ADA show special
Aug 7, 2017

Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice.

 

Podcast Highlights:

 

  • Corporate Dentistry takeover?
  • What are they ACTUALLY taking from you? (Hint: don't worry)
  • The top half vs. the bottom half of the market
  • Corporate business model vs. yours: who wins?
  • Patients who care about deals vs. patients who care about quality
  • How to stand out and be a star
  • Who makes the healthcare decisions in the household?
  • The #1 page looked at on your website
  • Your half year plan
  • Mid-year review
  • Putting new things in the office
  • Maximizing reviews

Get a free mid-year review from Lee! Email lee@newpatientsinc.com

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