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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: November, 2016
Nov 28, 2016

In this episode of Dental Marketing Mastery, Mark and Howie discuss the changes that went forth for Google and how it handles reviews, and go further into depth about website and practice management software integration.

Nov 23, 2016

Online reviews -- how do you manage the flow of the good, and address the bad? How can you prevent the bad from even going out in the first place? In this episode of Dental Marketing Mastery, we introduce NPI Crusader. NPI Crusader is review management software that can fully automate the process of getting reviews, posting them to the right places, and addressing bad reviews so that they can be resolved before going out to the public.

 

Podcast Highlights:

  • The amount of staff needed to run this software (it's none)
  • Staff interaction is icing on the cake, not the cake
  • Where reviews should be for maximum exposure
  • Email vs. texting to get reviews
  • Practice management software integration
Nov 22, 2016

In this episode of Dental Marketing Mastery, we introduce NPI Concierge, our new software that allows new and existing patients to schedule their own appointments from your website, their social media pages, or their insurance provider's website. You can learn more about NPI Concierge on our website at http://www.dentalwebcontent.com/concierge_patient_scheduling.html 

 

Podcast Highlights:

  • Existing patients, specifically recare and overdue recare, can make an appointment when it is convenient for them, without making a phone call
  • The history of NPI Concierge
  • Uses YOUR scheduling rules: Dentists DON'T give away control of their schedule as patients can only schedule based on the criteria you set
  • Online marketing opportunities with this software -- paid CPC campaigns that lead prospective patients directly into scheduling an appointment
  • How does NPI Concierge integrate with practice management software?
Nov 21, 2016

In this episode of Dental Marketing Mastery, we tell dentists that it's not all about you... when it comes to your marketing. So, what should you promote?

 

The marketable attributes score card featured in this podcast can be downloaded for free here: http://www.dentalwebcontent.com/marketable_attributes.html 

 

Podcast Highlights:

  • Are you promoting the right services?
  • Do you HAVE the right services?
  • The pitfalls of using an introductory price
  • How to determine your marketable attributes with our score card
  • What do consumers ACTUALLY care about?
  • Did you know... that only 36% of customers care about price?
  • The score you should aim for in marketing
  • Creating a balanced marketing plan
Nov 8, 2016

Is your online reputation important? YOU KNOW IT! So, how do you manage your online reputation? How do you get more reviews? How do you stop bad reviews and leave patients satisfied? Mark and Howie Explain.

 

Podcast Highlights:

  • The importance of online reviews
  • Control triggers for online reputation
  • How your dental demographics view reviews differently
  • Texting vs. Email to get more reviews
  • How to integrate with practice management software
  • What to write when asking for reviews
  • Reputation management software
  • The sites you want to be reviewed on
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