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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: May, 2017
May 29, 2017

What makes a good video? That depends on what you're using it for, where it's at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos.

 

Podcast Highlights:

  • The three types of video
  • The importance of a script
  • The makeup person
  • Proper clothing for the camera
  • How many videos is too many?
  • How long should your video be?
  • The meet the doctor/team video is the most viewed
  • Building trust
  • What NOT to do with your eyes
  • The traditional video
  • Where to place videos
  • Reception room video best practices
  • What makes good narration?
  • Website video best practices
  • Leveraging social media
  • Animated video best practices
  • Benefits of animated video
  • Under-utilized mediums
  • Videos for customers, not for dentists!
May 22, 2017

In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about.

Podcast Highlights

  • Being the family dentist in town
  • Hobbies
  • The big "about the dentist" mistake that most dentists make
  • Should you REALLY advertise your continuing education (CE)?
  • Being human
  • Lectures, teaching, published works
  • Being the teacher vs. the student
  • Doctor street cred
  • Location, location, location
  • Creating familiarity
  • Charity work
  • Military service
  • The alphabet behind your name -- should you put it there?
  • Your meet the dentist page
  • Testimonials and being a hometown dentist
  • Utilizing social media to display these attributes
May 15, 2017

Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery.

 

Podcast Highlights:

  • The macroeconomics of dentistry before and after 2008
  • Cosmetic dentistry
  • The drop in routine care
  • The onslaught of emergencies due to missed care
  • Why emergencies don't have to mess up your schedule
  • How to make yourself available for emergencies
    • Internally
    • On your website
    • Emails
    • Texts
    • Reception room
    • The right dentists and operatives
    • Social media
    • Online scheduling
May 9, 2017

In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you.

 

Podcast Highlights:

  • Clients that have stayed with a company for years – what do they have in common
  • Responsiveness
  • Avoiding the waiting game
  • Agreeing that the big picture involves a career-long proposal, not a one or two year proposal
  • Doing multiple things correctly
  • How the days of no website, minimal properties online and offline, and still get patients… are over!
  • Websites
  • Reviews
  • Call Management
  • Being honest in your own office and staff failures
  • Knowing the responsibilities of the firm and the responsibilities of your office
  • Being a good client
  • What works vs. What looks "good"
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