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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: June, 2018
Jun 22, 2018
You don't want to be the annoying guy from Wyoming taking a little bit of gold from everyone. You need to make a choice and then stake your claim! In this episode, we discuss the finding your local market and making it yours.

 

Podcast Highlights:
  • "I'm disappointed with what I did previously and want the 1 thing that will help me next"
  • Is there ONE trick that will get you new patients?
  • Staking your claim on the patients around you
  • The multiple front approach required
  • What worked in the old days vs. now 
  • What's your "marketing universe?"
  • Building the biggest, nicest, funnest practice
  • Why do so many dentists use price incentives?
  • Patients who pick price incentives vs. patients who pick quality of dental care
  • "The cheap dentist in town"
  • The bell curve on patients
  • How long until pricing-based promotions have diminishing returns?
  • How long until quality promotions have diminishing returns?
  • How far will patients drive to get to your practice?


Questions? Give us a call at 866-718-4278 or visit www.newpatientsinc.com

Jun 15, 2018

Google is changing, and we're here to keep you updated! In this episode of Dental Marketing Mastery, we talk about review gating, the new SSL changes, updating your website, and more.

 

Podcast Highlights:

 

  • What is review gating?
  • Google’s changes to review gating
  • NPI Crusader™
  • Companies that have their own review sites
  • SSL security change
  • What is SSL security?
  • What happens if you don’t have it?
  • When is the deadline?
  • How do you get your certificate? 
  • Updating your website
  • How often should you update your website?
  • What if you have multiple locations?

 

Jun 8, 2018

In this episode, we interview Norm Gelfand of Dental Real Estate Experts! We discuss expanding your practice, the ins and outs of leasing, landlord agreements, and more.

 

Podcast Highlights:

 

  • Expanding your practice with real estate
  • The ins and outs of leasing
  • What do attorneys overlook?
  • Real-estate horror stories!
  • The 61 vital points in a dental lease
  • Agreements between owner, landlord, lender
  • When buildings go into foreclosure
  • What’s a latent defect?
  • Protecting yourself as a tenant
  • Reaching out to Norm:
Jun 1, 2018

It's not you, doc! In this episode of Dental Marketing Mastery, we discuss how to increase case acceptance, what the underlying problems with low case acceptance may be, and how to fix it.

 

Podcast Highlights:

 

  • The assistant, front desk, and hygienist
  • Why is case acceptance not where it needs to be?
  • Purchasing a practice – how long does it take existing patients to accept you?
  • Cancelled appointments 
  • Is it you, or patient quality?
  • Attracting the right patients
  • “Do you take my insurance?” vs real dental questions
  • Do you want patients who choose you because you are cheap or because of your dentistry?
  • Promoting to the right half of the dental market
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