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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: September, 2016
Sep 26, 2016

In this episode of Dental Marketing Mastery, Mark and Howie discuss how to get out of a PPO contract.

Podcast Highlights:

  • What IS insurance participation, really?
  • What do you get out of it?
  • Comparing insurance participation rates to an effective marketing budget
  • How long does it take to get to the point where you can transition out of insurance participation?
  • What NOT to do when transitioning
  • Why going cold turkey is a bad idea
  • How to motivate your team during this process
  • How to keep some of your insurance patients
  • Promoting to the right half of the market
Sep 19, 2016

In this episode of Dental Marketing Mastery, we discuss call tracking ROI. Why is it important? How do you get the actual numbers?

Podcast highlights:

  • Do patients lie to you?
  • "We don't need call tracking"
  • Gaining actual insight into patient sources
  • What is the EXACT source of a new patient?
  • Call tracking budget
  • Listening to calls
  • Dealing with staff pushback on call tracking
  • Increase ROI for less than a penny
  • Evolving systems and communication
  • ROI ancestry trees
Sep 12, 2016

Mark and Howie discuss the value gap in dentistry. What is it? Which moms respond to advertising that doesn't rely on a price incentive? If they don't respond to price, what WILL they respond to?

Podcast Highlights:

  • What is your target demographic interested in?
  • How is your target market learning about dentistry?
  • Cable TV's value gap and how it relates to dentistry
  • What do dentists believe is the value gap? Why is this wrong?
  • Will moms ask if you are a good dentist? Not exactly. So how do you let them know?
  • The value gap and why dentists are not changing the narrative
  • What is the consumer supposed to think about other than price?
  • Patients only ask about price and insurance because it is the only question they KNOW to ask. How do you change this?
  • What if 80% of your patient's questions had nothing to do with price?
  • Website creation guide
  • Fighting the commoditization of dentistry
  • Why dentistry is NOT a refrigerator!
Sep 6, 2016

In this episode of Dental Marketing Mastery, Mark and Howie talk about the one thing that can make or break your advertising: design.

Podcast highlights:

  • Proper margins, fonts, graphics, picture density, size
  • What will customers say? Does it matter?
  • What are the professional standards that should be met?
  • The design philosophy that has worked for us for the past 26 years
  • How to incorporate benefit-driven design into your advertising
  • Incorporating emotional concepts
  • Making the most of your marketable attributes
  • How to properly rotate ads
  • Design 101 vs. Dentistry design
  • The importance of teasers
  • Logos -- how important are they really?
Sep 5, 2016

In this episode of Dental Marketing Mastery, we discuss the importance of design, our philosophies on design, and what has worked for our clients over the years.

Podcast Highlights:

  • The importance of fonts, size, graphics, picture density, word density, and size
  • What do professional standards mean?
  • Why everyone has an idea of what is a good ad
  • Utilizing benefit-driven design
  • The importance of emotional concepts
  • Design as it relates to marketing medium
  • Ad rotation
  • Logos: are they as important as you think they are?
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