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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: Category: Dentistry
Jan 5, 2018

In this episode of Dental Marketing Mastery, Mark and Howie discuss how to deal with the transition to retirement, doing more "fun" dentistry, getting enough volume to support an associate, and more.

 

Podcast Highlights

 

  • Retirement transition
  • Moving to FUN dentistry
  • Budgeting for changes
  • What to do with a new associate
  • How many charts will support a 30-hour work week?
  • Pulling volume from different demographics
  • Advertising to match new capacity
  • Transferring ownership of your practice
  • Hiring the right associate
  • Aligning services
Dec 15, 2017

Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.

 

Podcast Highlights:

  • Defining acronyms
  • Bidding for position and understanding your search market
  • Realities of PPC
  • Understanding your competition
  • Having people who manage these campaigns
  • The first 90 – 120 days of PPC: gathering data
  • Getting definitive recommendations and statistical proof
  • Capturing data and remarketing
  • Moving your money into good click sources
  • AI vs. Humans
  • Finding the PPC spend bell curve
  • Should you do it yourself?
  • Promoting individual niches
Nov 24, 2017

Transitioning your first associate can be rough. So, how do you do it as painlessly as possible? We interview Dr. Staci Blaha to find out!

  • A situation many dentists find themselves in
  • Using a financial model vs. a capacity model
  • How to integrate a new doctor
  • Training staff to accommodate a new doctor
  • Marketing for a new associate
  • Eliminating barriers with the front desk
  • Taking out "always" and "never"
  • Patient scheduling
  • Should you bring in someone who does the same procedures as you?
  • How to get patients to see the new doctor
Oct 27, 2017

What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks.

 

Podcast Highlights

  • Ideas vs. statistics
  • Budget allocation basics
  • The real target market you should be after
  • Established budget formulas
  • Building assets without going overbudget
  • Building your marketing foundation
  • Properly targeted direct mail
  • Risk management real estate
  • Geography and risk management
  • Local PPC
  • Using the internet for niche marketing
Aug 7, 2017

Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, and investing in your practice.

 

Podcast Highlights:

 

  • Corporate Dentistry takeover?
  • What are they ACTUALLY taking from you? (Hint: don't worry)
  • The top half vs. the bottom half of the market
  • Corporate business model vs. yours: who wins?
  • Patients who care about deals vs. patients who care about quality
  • How to stand out and be a star
  • Who makes the healthcare decisions in the household?
  • The #1 page looked at on your website
  • Your half year plan
  • Mid-year review
  • Putting new things in the office
  • Maximizing reviews

Get a free mid-year review from Lee! Email lee@newpatientsinc.com

Jul 24, 2017
Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan?
Get a marketing plan for free
 
Podcast Highlights:
  • Knowing your fundamentals
  • Location analysis
  • Supply and demand in your area
  • Reaching the top 40% of your local market
  • How marketable are you? Find out here
  • What is your unique selling proposition?
  • Local schools, charities, college
  • Avoid being boring
  • Using what has worked, getting rid of what hasn't
  • Advertising tech and public relations
  • Using the right mix of messaging
  • BUDGET
  • How is your competition?
Jul 17, 2017

What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your office for the upswing, and more.

 

Podcast Highlights:

 

  • What happened in February of 2017?
  • The resurgence of elective procedures
  • Consumer confidence
  • Are you blocking yourself from the upcycle?
  • The scheduling changes you need to make
  • Changing your marketing message
  • Dealing with capacity issues
  • Are you overbooking?
  • Adjunct promotion
  • Getting a marketing plan that makes sense
  • Avoiding the stop and start mentality
  • Turning a 1 year rebound into a 9 year rebound
Jul 10, 2017

Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take advantage, even if they can’t make the ADA meeting.

Sign up for your show special here: http://newpatientsinc.com/promo/ada-2017.html

  • What is in the show special? It will be announced on September 1st
  • Who will benefit? All of dentistry
  • Where is the ADA this year? Atlanta, Georgia
  • Do I have to be at the ADA receive the show special? No! Simply sign up for a voucher
  • How to find us at the convention? Booth 2755
Jun 19, 2017

What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice.

 

Podcast Highlights:

  • The marketing techniques that never go out of style
  • The business card?
  • Leveraging local businesses
  • Low-cost items
  • Exploring the neighborhood
  • The overlooked places nearby
  • Vendors
  • How to contact people who can help you
  • How to throw a community day
  • Toothbrushes, floss, referral brochures
  • How to properly reward referrals
  • Utilizing social media
  • The line between obnoxious and friendly
Jun 12, 2017

Taking an associate requires some foresight in both your business practices and marketing. How should you approach it?

 

Podcast Highlights:

  • The role of owners vs. associates
  • The time period that should pass before an associate buys in
  • Who is supposed to promote?
  • Pre-appointments: when is the right time to take an associate
  • Pre-appointing misconceptions
  • Opposites attract! The best associate traits to look for
  • Capacity: What numbers show you are ready for an associate?
  • The new patient formula to follow
  • What marketable attributes does a new associate bring?
  • Solving staff vs. associate problems
Oct 31, 2016

Mark and Howie explain PPC, how to get the most out of your money, and more.

Podcast highlights:

  • PPC definition and examples
  • Which search terms should you bid on?
  • How bidding works
  • Switching up phrases instead of abandoning PPC
  • How to go from $20 per click to 45c per click
  • Facebook PPC
  • Facebook targeting basics
  • Measuring results
Oct 17, 2016

Dentists commonly introduce a new service to their practices. But how should they approach it? Mark and Howie explain.

Podcast Highlights:

  • Where to start
  • Costs and statistical analysis of success
  • The first mediums you should explore
  • The first people you should target
  • The second medium to approach
  • Where do you go from there?
Oct 10, 2016

EDDM vs. Bulk Mail is a question many dentists ask. In this episode of Dental Marketing Mastery, Mark and Howie break down the differences, when you should use EDDM, which demographic is better, and more.

Podcast Highlights:

  • What is EDDM?
  • When should you use it?
  • The right budget for EDDM
  • Why EDDM is best for price-incentive-based marketing
  • Which demographics work best for EDDM?
  • When Should You NOT use EDDM?
  • Income targeting
  • Carrier rates
  • How some households will skew EDDM targeting
  • When to use Direct Bulk Mail
  • Ad types for Direct Bulk Mail
  • Advantages of Direct Bulk Mailk
  • Budgeting
Aug 15, 2016

In this episode of Dental Marketing Mastery, Mark and Howie continue their discussion of common mistakes they see Dentists make when marketing their practice. This episode focuses on custom vs. cookie-cutter advertising.

 

Podcast Highlights:

  • Understanding how your promotions look and sound
  • Is originality preferable to something that isn't?
  • Left brained and right brained dentists
  • Why going with something new is not an ad campaign... it's a test
  • Why cookie cutter does not mean bad, and original does not mean good
  • The right amount of customization in an ad
  • How most practices don't have the time or money to do testing
  • The battle is NOT cookie cutter vs. customized
  • The power of templates
  • Evidence-based dental marketing
  • how the population perceives your practice based on its marketing
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