Info

Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
RSS Feed Subscribe in Apple Podcasts
Dental Marketing Mastery
2018
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May


Categories

All Episodes
Archives
Categories
Now displaying: October, 2017
Oct 27, 2017

What do you do with your budget? And more importantly, WHY? While preparing for next year, it is important to manage your risks.

 

Podcast Highlights

  • Ideas vs. statistics
  • Budget allocation basics
  • The real target market you should be after
  • Established budget formulas
  • Building assets without going overbudget
  • Building your marketing foundation
  • Properly targeted direct mail
  • Risk management real estate
  • Geography and risk management
  • Local PPC
  • Using the internet for niche marketing
Oct 20, 2017

In part 2 of "Preparing for Next Year," we go over your assets and liabilities. What is helping? What is hurting? How do you tell?

 

Podcast Highlights:

  • Assets you don't want to overlook
  • Committing to listening to calls
  • Amenities, public relations, meet the dentist
  • Website checklist
  • The three pillars of your marketing foundation
  • A sample marketing budget
Oct 13, 2017

How do you make 2018 your year? With careful planning! In our next series, we walk you through the essentials for your practice's 2018 marketing plan.

 

Podcast highlights:

  • What to do from October to December
  • Why "getting bored" is the enemy
  • The formula to find out how much you should spend on marketing
  • Avoiding needless stress
  • Should you raise or lower your budget?
  • Are you at capacity? What is your definition of capacity?
  • Having the right mindset going into the future
  • Minimizing risk by diversifying your marketing
  • What worked, what didn't, and how to tell
  • Result tracking crash course
  • Statistics vs. feelings
1