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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: February, 2017
Feb 27, 2017

In this episode of Dental Marketing Mastery, we interview the CEO of LocalMed®, Keith English. We discuss why real time online scheduling is becoming the “hot new marketing tool” in dentistry, and why you and the team should embrace it without fear.

Feb 27, 2017

In this episode of Dental Marketing Mastery, we discuss three more commitments every dentist can make to improve their practice.

 

Understand ROI

  • What is exponential ROI?
  • The problem with measuring in only 30 day increments
  • Tracking first year production
  • Projecting ROI
  • The problem with measuring first line responders
  • Secondary and tertiary responders

Keeping the Back Door Closed

  • The pitfalls of being a new patient junkie
  • Keeping existing patients
  • Practice Analysis Worksheet: email josh@newpatientsinc.com to receive it

Commit to Capacity

  • The number of days that a patient will wait to see you
  • How to reduce patient no shows
  • Asking yourself, "If a new patient called today, what's the earliest I could see him or her?"
Feb 20, 2017

How do you best ask your patients for referrals? How do you reward them, and how do you create incentives to do so?

 

Podcast Highlights

 

  • The importance of internal promotions
  • Avoiding the state board
  • Types of relationships
  • Transactional Relationships
  • Social relationships
  • "Predictably Irrational"
  • Why you don't give your mother in law $300 for cooking dinner
  • Making patient relationships social
  • Receiving a gift when expected vs. when it's unexpected
  • Incentives
  • When is the best time to offer incentives?
  • The two halves of the dental market
  • Transactional customers vs. social customers
Feb 13, 2017

What commitments can you make to yourself for a better practice? In this episode, we explain.

 

  • View your practice as a business
    • Fighting reimbursement entities, corporate entities
    • Your mental image of a "practice"
    • "I don't need marketing. I have organic referrals"
  • Commit to a marketing budget
    • Where your money went vs. where it should go
    • The vicious cycle of starting and stopping
    • Avoiding "starting over" every time you market
  • Commit to ROI tracking the right way
    • Source your new patients
    • Call tracking
  • Understand what customers are looking for and access more education
  • You have a choice!
Feb 6, 2017

In this episode of Dental Marketing Mastery, we discuss branding, and the difference between branding and being branded.

 

Podcast Highlights:

 

  • Definition of Branding and Branded
  • How people FEEL about you, their perspectives
  • What is achievable for the average dentist
  • The amount of TRULY branded dental practices
  • How long does it take to establish a brand?
  • Newer practices vs. transition of ownership
  • How far should you try to brand?
  • The dangers of price incentives on branding
  • Mismatching your advertising with who you are
  • Avoiding the "race to the bottom"
  • The ideal mix of traits to showcase

 

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