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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: July, 2018
Jul 27, 2018

How do you get your money's worth? How do you know? How do you analyze your Adwords market before even even starting? How do you track your data after the click? When do you turn off certain ads? We discuss all of this and more!

 

Podcast Highlights:

  • When adwords slow down
  • The “try this, try that” mentality
  • The knowledge lacked by the dental consumer
  • Geotargeting and inexpensive clicks
  • The surprising keywords that are searched for and how to find them
  • Adwords tracking with analytics
  • Measuring analytics after the click
  • Landing page design for conversions
  • Getting ghosted by web visitors
  • Call tracking
  • The importance of an analytics dashboard
  • What are you getting for your money?
  • Receiving wrong-number phone calls
  • Cutting off bad ads
  • Getting your market analyzed
  • Knowing when to do Adwords
Jul 20, 2018
In this episode, we discuss Google Adwords and other forms of SEM. How much should you spend? How does it work? Should you do adwords yourself? Who are your main competitors? All of this and more!
 
 
PODCAST HIGHLIGHTS:
 
  • What's the deal with Google Adwords?
  • What's a "moderate" spend with Google Ads?
  • Passive vs. aggressive marketing
  • The basics of search engine marketing
  • Why are the obvious things easy mistakes? 
  • Doing Adwords yourself?
  • The realities of Adword management
  • The bidding process
  • When search terms get overbid
  • What is NPI Command?
  • Popular search terms vs. terms that will work
  • Adwords competition
Jul 13, 2018

How do you continue to claim your local market? How is your competition promoting? What markets have opened up? How do these markets respond to dental advertising? We discuss all of this and more in part 3 of claiming your market.

  • Main competition
  • Recovering from the recession
  • How much did dentistry lose during the recession?
  • How did our clients beat the main dental market by 25%?
  • The market that opened up after the recession
  • What your competition will NOT be promoting
  • Budget allocation… again!
  • Being too busy
  • Fixing capacity for new patients 
  • Different business models for dentistry
  • The impact of marketing and non-marketing
  • DSO practice ownership
  • DSO practice scaling
  • Which half of the market are you marketing to?
  • How will these markets respond to different advertising
  • How to avoid alienating the top half of the market
  • Acquiring your competition
  • Competing with specialists
Jul 6, 2018

What is your core market? How do you build this foundation of patients? We explore this concept and more in our latest episode of Dental Marketing Mastery.

 

Podcast Highlights:

 

  • Understanding your core market
  • Getting to this market before your competitors
  • Patient families
  • How your core market produces 11x more ROI than any other market
  • Finding the marketing mediums to reach this core
  • The folly of doing online-only marketing
  • How your online reviews affect you
    Managing your online reviews
  • Online scheduling now mandatory
  • How online scheduling affects new and existing patients
  • The five channels you need to invest in
  • The staples of dentistry
  • Promoting staples before the fancy stuff
  • Where to put your budget while claiming your market
  • How long does it take to claim your core market?
  • Building a niche practice from a family practice
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