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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: January, 2018
Jan 26, 2018

Emergency! In this episode of Dental Marketing Mastery, we discuss emergency patients and how you can get them to find you. We also go over some updates on Call Tracking and Google PPC.

Podcast Highlights:

  • Emergency patients
  • Online scheduling in Canada
  • What’s a bad click source?
  • Too many light switches
  • Turning off the bad light switches
  • Embracing emergency patients
  • The influx of emergency patients
  • How do you get emergency patients with Adwords?
  • Utilizing new platforms
Jan 19, 2018

In this episode of Dental Marketing Mastery, we talk about updates to scheduling software and Dental Web Content.

 

Podcast Highlights:

  • "My patients won't..." they will!
  • The surprising hours patients will make appointments
  • Adapting to the age of convenience
  • New content updates
Jan 12, 2018

In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!

 

Podcast Highlights

  • EDDM benefits and drawbacks
  • Distribution costs
  • Lower acquisition costs vs. return on revenue
  • Which dentists should use EDDM?
  • The pitfalls of postcards
  • Design elements
  • The "cheap" dentist in town
  • The mirage of geographic targeting
  • Correct mail campaigns
  • Revenue generated from mail
  • Messaging the RIGHT prospects
  • Household income vs. geographic targeting
  • EDDM tracking issues
  • Paying money to brand yourself incorrectly?
  • Putting yourself in the wrong competitive market
Jan 5, 2018

In this episode of Dental Marketing Mastery, Mark and Howie discuss how to deal with the transition to retirement, doing more "fun" dentistry, getting enough volume to support an associate, and more.

 

Podcast Highlights

 

  • Retirement transition
  • Moving to FUN dentistry
  • Budgeting for changes
  • What to do with a new associate
  • How many charts will support a 30-hour work week?
  • Pulling volume from different demographics
  • Advertising to match new capacity
  • Transferring ownership of your practice
  • Hiring the right associate
  • Aligning services
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