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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: September, 2017
Sep 29, 2017

The best time to plan your future marketing is NOW! So what should every practice know?

 

Podcast highlights:

  • How often should you update your website?
  • Use it or lose it campaigns
  • The dangers of putting all your eggs into one basket
  • Clients who disappear. Where did they go?
  • Skipping or delaying online scheduling
  • Practice management software
  • How are you getting reviews? Where do they go?
  • How much are you budgeting for marketing?
  • Avoiding stop and go
Sep 22, 2017

Everyone loves online reviews! So how do you get them to work for your benefit? What should you look for when shopping for review management software?

 

Podcast Highlights:

  • The muddy waters of being the online review champ in your area
  • Reviews from the consumer point of view
  • Avoiding the "train wreck" company
  • The problems review software must fix
  • Simplicity for the patient and doctor
  • The dangers of third party sites
  • Becoming the local expert in your area
  • Increasing social currency
Sep 15, 2017

Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of Classic Practice Resources about training your front desk, avoiding missed opportunities, customer retention, and more! 

 

Podcast Highlights:

  • How dentists who invest in marketing can get more from the opportunities marketing creates
  • The importance of a welcoming person on the phone
  • How no phone training can mean death
  • Live calling practices
  • The importance of returning missed calls
  • Patient retention: why patients quit
  • Staff indifference
  • How your leadership attitude affects staff
  • Treatment and followup
  • Not being afraid of facing truths
  • Not degrading the customer
Sep 8, 2017

How do you redesign and rebuild your website? We interview Michael Barr about the subject.

 

Podcast Highlights:

  • What can you add to your website?
  • The Dental Warrior Blog: http://thedentalwarrior.com/
  • What to look for
  • What to ask about
  • Creating unique and relevant content
  • How long an upgrade takes
  • Keeping organic rankings
  • What has changed in the last 18 years
  • The risks of getting too comfortable
  • Long tail subjects
  • Benefits outshine features
  • Adding online reviews
  • Using heatmaps
Sep 1, 2017

The Big Reveal is here! Sign up for the special today: https://goo.gl/ouyq8W

If you sign up for our ADA show special, you will have access to all four of our NPI software products for free until January 1st, 2018. However, the offer expires on October 21st and we are NOT extending it! What does all of this software do? Why did we make it? 

Podcast Highlights:

  • The power of online reviews
  • The "sweet spot" rating that you want
  • Avoiding missed calls and missed appointments
  • Call centers? 
  • Online scheduling is not the boogieman 
  • Online scheduling that actually integrates with practice management software
  • Social media use
  • Dental Web Content
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