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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: May, 2018
May 25, 2018

Is insurance the mob? Do you have to take their deal? And if you do, how do you get the most out of it? How do you get out? We discuss all of this and more in this episode of Dental Marketing Mastery!

Podcast Highlights:

  • Insurance as a marketing medium
  • Up front costs
  • Transitioning away from insurance
  • Existing patients
  • Dealing with getting rid of insurance
  • New technologies
  • Online scheduling
  • Adding convenience and value
May 18, 2018

In this episode of Dental Marketing Mastery, we talk about leads. What is a valuable lead? How do you get leads into the chair? How do you avoid missed opportunities, and more. 

 

Podcast Highlights:

 

  • Leads vs. patients in the chair
  • Defining a lead
  • Missed appointments
  • Converting leads into patients
  • Why creating leads isn’t the end all be all
  • Avoiding missed opportunities
  • Why aren’t you following up?
  • How to work your lead funnels
  • Generating appointments and phone calls
  • Cost per lead vs. cost per patient
  • Knowing your marketing numbers
  • Understanding the value of a lead
May 11, 2018

Our 100th podcast! In this episode, we go over an important question: when should you focus on niche dentistry, and when should you not? Is it possible to over-niche? How does the state of dentistry, your budget, and your capacity affect this decision?

 

Podcast Highlights:

  • How to keep marketing momentum
  • Over-niching
  • Budget allocation
  • Handling capacity
  • Operatories
  • Review gating
May 4, 2018

In our final installment of "Top 10 Ways To Destroy Your Advertising Results," we go over the issues with dictating your own strategy, not recognizing your own marketable attributes, not fully utilizing all marketing channels, and letting personal taste dictate your marketing.

#7: Dictating Your Own Strategy

  • Ancillary information vs. statistics
  • Consumer research, testing, and strategy

#8: Not Recognizing Marketable Attributes

  • Prioritizing services
  • Conveniences!
  • Technologies
  • Public relations assets

#9: Believing Offline Promotion is Dead

  • Offline drives online
  • Mail: the dark horse

 

#10: Personal Taste

  • What works vs. what you like
  • Looks vs. results
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