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Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
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Dental Marketing Mastery
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Now displaying: April, 2018
Apr 27, 2018

We continue our discussion of the top 10 ways to destroy your advertising results in part 2! In this episode, we discuss treating your practice like a business, budgeting, allocating marketing responsibilities, and market demographics.

#4 Not Treating the Practice Like A Business

  • Not having a budget
  • What percentage of your practice revenue should go into marketing?
  • Budgets: spending limitation, NOT a promissory note
  • Not being consistent with marketing

#5 Having Multiple Companies Handle Your Marketing

  • Which assets belong to who?
  • Having 5 companies for your marketing?
  • Online scheduling, reputation management
  • Driving yourself crazy!
  • Not working thematically

#6 Promoting to the Wrong Half of the Market

  • Defining the right half of the market
  • Short-term patients vs. long term patients
  • The difference between a shopper and good quality
  • Getting caught in the volume game
  • Kissing a lot of frogs to find a prince
  • Becoming the “cheap dentist” in town
  • Competing with corporate offices
Apr 20, 2018

A top 10? From us? Yep! In this episode of Dental Marketing Mastery, we answer the question, "what tanks your marketing?" We then discuss understanding data can help you set realistic expectations with your marketing and produce great results.

 

Podcast Highlights:

  • Hello to our listeners from Australia!
  • How do dentists get in the way of their own advertising results?
  • #1: Expecting everything... TODAY (time)
    • Market penetration
    • "A 27 year overnight success!"
    • Understanding the marketing bell curve
    • How many impressions do you need to make?
  • #2: Transparency with what works and what doesn't
    • Feelings vs. statistics
    • The start and stop mentality
    • Result tracking, call tracking
  • #3: Having unrealistic expectations
    • How to set realistic expectations with data
    • Understanding market penetration
    • Quality of patients vs. quantity of patients
Apr 13, 2018

Continuing our series on promoting niche dentistry, we go over Invisalign® and Six Month Smiles®. What message do you send? Who is your target market? Why? In this episode, we show you how to communicate these services and give tips on executing these campaigns.

 

Podcast Highlights

 

  • Invisalign® – a different beast
  • Email josh@newpatientsinc.com if you have questions
  • Convincing the public why you’re the right Invisalign® provider
  • Which crowd wants Invisalign®?
  • How do you promote Invisalign®?
  • Making first impressions
  • Making appointments convenient for patients
  • Veneers
  • Making instant orthodontics easy to explain
  • Good dental marketing makes patients ask more than “do you take my insurance?” 
  • Communicating 6 month smiles
  • Starting with existing patients
  • When patients don’t know what you don’t tell them
  • Search Engine Marketing
  • Landing Pages
  • Complimentary Offers
Apr 6, 2018

Promoting sleep apnea treatment means sending the right message and tailoring that message to your audience. In this episode of Dental Marketing Mastery, we discuss how to do so, and we go over a few marketing mediums you can utilize to create sleep apnea patients.

 

Podcast Highlights:

 

  • What is the conversation starter?
  • Getting the right partnerships
  • Post cards?
  • Sending the right message
  • Google Adwords
  • Humanizing the connection between dentist and potential new patient
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