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Dental Marketing Mastery

Dental Marketing Mastery is brought to you by New Patients Inc.com and npiClick.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.
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Now displaying: Page 1
Jan 12, 2018

In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!

 

Podcast Highlights

  • EDDM benefits and drawbacks
  • Distribution costs
  • Lower acquisition costs vs. return on revenue
  • Which dentists should use EDDM?
  • The pitfalls of postcards
  • Design elements
  • The "cheap" dentist in town
  • The mirage of geographic targeting
  • Correct mail campaigns
  • Revenue generated from mail
  • Messaging the RIGHT prospects
  • Household income vs. geographic targeting
  • EDDM tracking issues
  • Paying money to brand yourself incorrectly?
  • Putting yourself in the wrong competitive market
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