Info

Dental Marketing Mastery

Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 29 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
RSS Feed Subscribe in Apple Podcasts
Dental Marketing Mastery
2018
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jan 12, 2018

In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!

 

Podcast Highlights

  • EDDM benefits and drawbacks
  • Distribution costs
  • Lower acquisition costs vs. return on revenue
  • Which dentists should use EDDM?
  • The pitfalls of postcards
  • Design elements
  • The "cheap" dentist in town
  • The mirage of geographic targeting
  • Correct mail campaigns
  • Revenue generated from mail
  • Messaging the RIGHT prospects
  • Household income vs. geographic targeting
  • EDDM tracking issues
  • Paying money to brand yourself incorrectly?
  • Putting yourself in the wrong competitive market
0 Comments
Adding comments is not available at this time.